Ad campaigns, most likely. I always seem to see ads for Samsung phones, but not as often for Sony brand ones. I do agree Sony does a much better job about opening up the bootloader, versus Samsung punishing you for trying to open your own paid for device up.
Just your garden variety IT critter, who enjoys gaming, cooking, the great outdoors, marksmanship, and perhaps a bit too much of a knife nerd/EDC geardo.