I feel like the average person doesn't understand their options and doesn't want to understand them because it's difficult to them. When I try to help explain privacy issues to others, their eyes glaze over instantly. They don't want their private information to be collected and sold, but they don't have the attention span to learn about "tech stuff".
I don't want to stereotype anyone, but in my own social experience, younger groups don't give a shit about corporate monopolies or privacy, they just want things to work fast and automatically (ex: TikTok). And those I know in older brackets are still on Facebook and complaining that they don't want to deal with change because their family/business/workflow would be affected.
I happen to be 38, a linux user, and a gamer. And I concur that my age-group has just always seemed to be more open to new technologies for some reason.