Yeah, there seems to be a lot more going on here than just marketing. If you mask the logo, the red still works. I believe it has to do with the combinations of white/black, white/cyan, black/cyan and the relative size of the blocks to produce a red hue through complimentary color persistence or whatever it's called.

While I appreciate this fellas enthusiasm and creativity, I had to stop and question his grasp on practical effects when he didn't recognize just because a film is projected at 24 fps doesn't mean you have to expose at 24 fps; over and under cranking are in fact some of the earliest effects to be commonly used.