I work in the digital advertising industry...reddit is pushing hard to grow it's advertising business and are being helped by major players in the industry.

I've been tracking it for a while, because I know it was foreshadowing the decline of reddit as I knew it

Who was hitrecordjoe?

There's a ton of people who don't care. Like Mastodon exists, but Twitter is still chugging. Reddit's communities are a bit more organized, but time will tell if it translates into transition. Niche subreddits seem to be continuing