They know what they're doing, and that it's a worse value for users by moving to this subscription model. It's the same playbook that every product that moves to SAAS runs where they introduce at a cheap price and divert all efforts towards it. Then continue to make the standalone license cost more and more in relation to the sub, and eventually stop offering it altogether claiming nobody wanted it, or people prefer the sub (because they intentionally made this happen).

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Excluding a single standalone license deal from the BF sale is not going to convince me to purchase at full price. And it won't make me sub either. I will continue to use the free version until it no longer works, and look at alternatives in the meantime. The exact same circumstances that brought me to Reflect to begin with! It's the circle of software life, I suppose.