I thought it was the other way around.
The silence when the explosion happened engulfing the screen with fire, letting it sink for you that how destructive it is, followed by the boom to shake you with its impact was so well done.
That’s it.
We know how Meta has run. We have all been raging Facebook user at one point in time. They need you to come back and re- activate you. Another interesting thing to see would be how many dormant Facebook users get re- activated for Meta now that Threads is here.
Your average Joe may not. But if you look at the basics - this was launched to make money, so of course, there would be discussions around the revenue it generates.
I mean, you would pay like a Spotify/Apple Music/Youtube Music a subscription amount to use it, but you still won’t care how much money they make. But the market does that’s all. 😅
But this is not for the user to worry about in the first place. Why do you think that would the case? It’s a free to use platform for everyone.
More than the user count, you would looking at user retention. More retention would automatically mean more impressions for everything that already is on Instagram - this is the corporation POV.
Maybe not for you.
Okay. Let’s take a step back and try to see what is the problem statement and the market opportunity here.
Opportunity: Twitter has gone down. People are looking for alternatives. At one hand, you have Mastadon but it is not easy to use. On the other, you have Threads - seamless to use as long as you already had Instagram.
Need: Was there one? Not really. The opportunity above created the need.
Moat: Instagram is very YOU presence oriented. Let’s agree that it was not supposed to be a communication platform. Then influencers came in, influencer marketing became a thing, live video chats came in. All of this requires YOU to put your face forward on a camera.
Now comes Thread - no need to do anything. Put down a thread. Start a conversation. That’s all. If you want, there is an easy cross share to Instagram. Influencers are going to milk it. Ads impressions combined over both the apps will increase thus
Result: Increasing the revenue for Meta and as a result, benefiting the shareholders.
It is not about I caring about it. It’s about how they ensure that you develop just a habit of checking - that is all. You sticking does everything for them, and not it does not even have to add that much of a value.
Cost? Privacy matters to you then yes. The problem now a days is that FOMO gets the best of people.
Sorry for the long message. Thanks in case you stayed with me until the end. 😅
That’s the reason the product exists for. They have to increase the value for their shareholders.
Truecaller chatbot on Telegram in the meantime - hold my beer!