The more ubiquitous ad blockers are, the more incentive companies have to pour resources into the "problem". I'm really not sure what the endgame is of calling out why every user doesn't have ad blockers on. The more we push on it, the harder it is to block ads. Honestly, in 2023 if someone allows ads in their spaces, let them. But I'd rather continue with what we have than push all users to something. I say this as a sports fan who knows all too well what happens to streams once they get too popular. I've gone through countless quality streamers that haven't survived once word of mouth got out. Ad blocking will go the same way if it grows in popularity
So happy to see these former Chelsea players playing together and linking up like this.
He spoke about his new role before the season started in an interview with The Athletic. It's a good read to understand his mindset going into this new role, and his candle here shows he was serious about what he said.