All those alarmist “company X will delete your account” is basically that company X implements GDPR rule that you should delete data that you no longer need, including customers who left you.
Hence European companies sending emails to inactive accounts with an information that the account will be deleted unless one logs in once to stop being inactive.
GDPR demands everyone keeping as little data as possible. This is the result of it. And it’s good.
IMO much better. It’s Apple product. You give your data to them anyway while using macOS or iOS so that’s one argument: no need to share your data with anyone else.
Apart of that they have built in tracking blockers and I think they fiddle with cookies because I get logged out from services more frequently than on other browsers that I use for web development.