TIL LEGO buys back bricks with giftcards
TIL LEGO buys back bricks with giftcards
Got a LEGO® stash gathering dust? For a limited time, our LEGO Brick Take Back program turns your spare bricks into rewards. Trade in your pre-loved bricks and score a LEGO e-Gift Card in the process!
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You should also know that they are absolute assholes and use worse anti competitive strategies than basically any other commonly known company.
5 2 ReplyThis itself is an anti-competitive strategy so I think they know that
4 1 ReplyHmm.. Idk if that is, they are surprisingly cheap and recycling bricks is something I'd expect them to do, also its PR.
2 1 ReplyThe giftcard thing just keeps you in their ecosystem
2 0 ReplyYes but it's also a cheap way to get bricks without producing them and it "reduces waste" for PR
2 0 Reply