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I've dropped so many podcasts where the title was promising an interesting topic, but then inside it's just these dudebros rambling about nothing. I don't understand how some of these podcasts have so much popularity.
It's a stable opportunity because of para social people.
I stopped listening to Second Wind's podcasts because of this. 1h45 on a topic I'm interested in? Amazing! Turns out half of it is the hosts catching up with each other and reading chat.
In the end, people just like hearing familiar voices. If you trick people into getting familiar with your voice, it doesn't matter what's being said as much as it seems.
I'm the same way. I don’t mind tangents that lead up to, or remain adjacent to, the primary topic. But if they get into small talk I'm out.