Now I'm curious. I wonder if there is, or would ever be, any similar protection for physical likeness. Statues, wax models, action figures, etc. I'm sure that's probably a much smaller concern, though.
Also, I love that the example AI image they provide looks like high-T Mark Zuckerberg.
Funny. It's usually the US that's considered ultra-capitalist. The right to free expression is globally recognized. The idea that everything should be capital, generating rents for the rich, not so much.
I don't know why you are talking about capital here. It is not about capital at all when we talk about human rights.
The right to free expression is globally recognized
That's the one that is a little over-emphasized in Usa :) even though it is not the most important one. You should start to read about all the others as well.
In economics, capital goods or capital are "those durable produced goods that are in turn used as productive inputs for further production" of goods and services. [...] Capital goods can also be immaterial, when they take the form of intellectual property. Many production processes require the intellectual property to (legally) produce their products. (From Wikipedia)
The bill in OP is about turning a person's likeness into capital. It will allow famous people to extract a rent from society. IE get free money at the expense of everyone else.
You should start to read about all the others as well.