KPI because I'm tired of having a good thing going, an exec strolls in and decides they don't have time to learn about what we're doing, KPIs get spun up, and then we shift from getting things done well to getting things done in a way that games the KPIs so we don't get fired by said exec whose entire job is to glance over a chart once a month as if that gives him real insight into the team
Yous were convinced by a billionaire to use that instead of "contact" or "get in touch" so he could sell more stuff, and also it sounds conceited as fuck; like you're doing someone a favour by contacting them 🤢