Bluesky is far more user friendly and that’s why the people are going there. I get it, y’all love federation and ActivityPub, but no one wants to pick an instance, much less read a manifesto on decentralized social media. (Frankly, Lemmy has much of the same issues.)
I have had a Mastodon account since Elmo Muskrat bought Twitter, but it’s practically useless as few outside some specific IT-oriented users are on it. I got Bluesky, and it’s been way better as it attracts a larger variety of people.
It's not too hard to understand. Some people just like to pretend it's complicated. It's literally the same system email uses, and almost everyone has figured out how to use that. There's no marketing for it though. It's only word-of-mouth, and let's be honest, us fediverse users often aren't the best at communicating simply.
It'd be smart if some fediverse instances provided an email account with your account. Then we can just tell people to create an email account and they'd accidentally have a fediverse account.