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You're all making fun of it but this new style did exactly what it intended to do. Everyone is talking about them now.
Yeah, for a whole 2 hours, until everyone moves on to bitch about the next thing and then Jaguar are stuck with the shitty new logo no-one recognises for long after that.
Why would no one recognize it? Hardly the first time they've changed their logo.
But it's the first time they've made a change as drastic as this. I can recognise any Jaguar car out there even if I know fuck all about their cars because I can see the jaguar design on the car.
Now people will have to squint to make out the word JAGUAR in that shitty font? Bad move.
It's not the first time they've made a "drastic" change.
As a matter of. They've had a logo similar to this before in the 50's. With just the word "Jaguar".
You have the world's combined knowledge at your fingertips. And you choose to be ignorant and blur out something so stupid as "But itâs the first time theyâve made a change as drastic as this."
If only they sold stuff that the people talking about it could afford in the first place, maybe that'd boost their sales.
First step is increasing brand recognition. No one will buy if they don't know you exist.
A brand that has been known for nothing but luxury sports cars for decades, including by people who don't even follow car culture, is hardly one that would need to increase brand recognition. I'd expect that from a new company, not one with nearly 80 years operating under the same name
Did you know. That every single year. Millions of people are born that has never heard of Jaguar. Because why would they?
Last time I ever heard someone talk about Jaguar was 20 years ago when they sold their f1 team.
Prior to that. I have not given them as much as a single thought. So yes. Them changing their logo certainly did what it was supposed to do. Get people to talk about Jaguar.