The scabby singer slung pumpkin spice lattes at the anti-worker coffee chain in Seattle to promote his upcoming shows there and new album, Autumn Variations.
Willing to bet he knew nothing about the union issues and was just there for the Album PR. His manager said "Be here at this date and time and serve coffee and you'll get a few more million album sales"
It's promoting his upcoming new album and shows. I didn't know about either, because Ed's music is not my thing. That said, I'm infinitely more likely to spend money on either just by knowing. Now take my experience and apply it to someone that might buy either experience. If a couple of people do, and it's likely that will happen because that's how marketing works, then it will probably be worth it. Even with this article, more people will be exposed increasing the chance for more buyers.
It's PR that's working very well but you just don't get to see it. If you read the article, why makes sense. His new album and the associated concert have a fall theme with autumn in the name.
The bland as fuck white-girls and yoga-chick types who love those crappy drinks are also far more likely to listen to this fucker. It's mass appeal for all these future Karens who are now happy that they 1, got their shitty lattes sooner; 2, got it served by the singer who writes all their shitty pop songs; 3, are now aware and have a stronger memory regarding this upcoming tour.
To be fair, and I am not comparing the two at all because you can't compare Ed Sheeran with him, but Elton John only writes lyrics too. Bernie Taupin writes most of Elton John's music.
Elton John was the person that came to mind when I read that as well, but it's actually the other way around: Elton John is the composer, Bernie Taupin is the lyricist.
I didn't know he had a new album coming out. Now I do. And now we're all talking about it. That's all they're looking for, more people discussing it so it's back of mind when it actually drops.
Dude if I got my ass out of retail/food service to finally become a famous rock star, and my PR agent told me to go work a shift at the local MickyDs I would absolutely fire my agent... From a replica Quake 1 rocket launcher.
Or if that can't be invented yet I'll settle for good ol Reliable Trebuchet.
100% this. People actually think that folks track the inner-political bullshit at Starbucks?? The delusion of some people is incredible.
If you don't like Starbuck's agenda, then how about you just stop buying food from there? Oh, but that is a bridge too far for most. Hell, I bet 1/2 the people crying in here have probably bought from Starbucks and ordered from Amazon and given money to other anti-worker companies in the last week.
I'm not sure why that would disqualify him for scab behavior. Also anyone basing this much of their branding around pumpkin spice bullshit should at least be a little aware of the situation with the union.