Some veteran YouTube staff think Shorts might ruin YouTube
Some veteran YouTube staff think Shorts might ruin YouTube
Instead of just fighting TikTok, fueling the short video trend could undermine YouTube’s existing ad business.
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I don't mind grabbing my pitchfork and joining the "YouTube is already ruined party", but two thoughts first:
That headline is so deliberately vague. It could literally be one employee who said "eh, I don't think YouTube shorts is a good idea".
The article itself doesn't really give you any information that isn't in the headline. It feels like an attempt to stoke anti-YouTube sentiment without providing any useful information.
...okay, with that out of the way...
Yeah, the current YouTube situation is pretty crap.
Yeah honestly these are some great points, and really it's one of these reasons as to why I just dislike modern journalism today with the headlines as such.
It does cite internal metrics on ad revenues going down for three consecutive quarters due to lower potential to show ads in short videos compared to longer ones. It's anonymous and doesn't give solid figures but that's what this article is about.