I would LOVE to see more of this. Looking at you GATORADE, with your half-inch-deep plastic rim on the bottom and new hourglass bottle shape. 32oz sized bottles are 28oz now and MORE expensive. Fuck shrinkflation to death.
Yeah for some reason drinks seem the most effected by shrinkflation, I hate going to the drinks aisles these days because everything seems so overpriced, even just regular tap/spring water
And it works, so the quotes around “preserve” are absolute bullshit.
And before you accuse me of being a shill for big chip, try putting both a sealed bag of your chips and an unsealed but folded closed bag of chips in your backpack with your laptop and books for a day walking around, and see which one has larger, more complete chips at the end of the experiment.
It does its intended job of protecting chips very well.
It also allows producers to visually conceal how much product is actually in the bag. Weirdly enough they're still using the same size bags instead of a smaller, more efficient ones that would save manufacturing and transportation costs.