Twitter's lost 13% of its daily users and its rebrand has failed. But those remaining on the app are still engaged, according to new data from Apptopia. Threads, meanwhile, is a nonfactor.
The new data — comprehensive and definitive — should put to rest the countervailing narratives over Musk’s management of the app. Under his stewardship, X’s daily user base has declined from an estimated 140 million users to 121 million, with a widening gap between people who check the app daily vs. monthly. X’s remaining daily users are engaged similarly as before. But the pool is shrinking. Apptopia pulls its data from more than 100,000 apps on iOS and Android, along with publicly available sources.
So apparently it lost only 13% of daily users? Thats a smaller number than I thought. Still bad news for Twitter though.
On the other hand, it shows the power of content creators and niche communities. I used less Twitter but cannot delete it because it is literally how I connect with my niche community on there.
For those who want to know, that makes Xitter sound like halfway between Sitter and Shitter.
As an English speaker you can try to make that sound by saying the Y in YEET and paying close attention to how exactly your tongue is positioned and where in your mouth the air is being constricted. Then try to position your tongue as if you want to say "yeet" or "yes" again, but make an S sound at exactly the same constriction point where you made the Y sound before. If you're successful, it should sound like a hybrid between S and SH to your English ears.
That's how I make it anyway, actual Mandarin speakers might find issue with my explanation.
One of my current favorite alternative is, "X, the web app you access at twitter.com", though given the logo that they chose I'm tempted to start referring to them as X11.