It's a beautifully done video with stunning visuals but complete bullshit conclusion. Because they're compairing USB cable with thunderbolt cable. 2 completely different products.
The visuals are really neat though. It's a 3D scan of the connector innards. Just skim through it, it's beautiful.
Basically an ad with really nice internal scans and Adam gushing over it saying oh so that's why it costs $130, but it being a thunder bolt cable as opposed to the USB-C cables they are comparing it to. And never bothering to provide speed comparisons.
It'd be like a video titled 'Why is this SSD $XX' and then comparing it to HDDs but just showing scans of the internals and never bothering to provide anything further.
Video would have felt less like an ad if it was titled 'See the internals of the new Apple thunderbolt cable'.
The thunderbolt USB-C cable is engineered to provide better data transfers, and presumably last longer than the cheapest Amazon basics and third party USB-C cables they also tested. Which some are really cheap and would only charge if plugged in one way.
I don't know if it's better than cables that are more expensive than the 10 dollar ones, because they didn't test them.
But they do a lot of internal 3d scans to show you the inner workings, which is interesting to see.