I've always been amazed by how unusable the play store was. I'd actually like to browse apps sometimes, but it always was choke full of useless ads pushing the worst apps possible. I only go there once every blue moon when I exactly know what I want, download it and get out of there.
I'll just point out this isn't only an Android issue.
If there any IT person here who has had to direct an employee to download the Microsoft authenticator app from the iPhone App Store, you've almost certainly seen that it promotes a deceptively similar looking authenticator above the Microsoft one, and you have to make sure the user knows not to download it.