Report: 83% of mobile games fail in the three years after launch
Report: 83% of mobile games fail in the three years after launch
New research from mobile revenue growth engine SuperScale has found that 83% of launched mobile games fail within three…
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Its quite an acheivement to have a relatively low barrier to entry and whales everywhere and still fail
It's also a saturated market because of the low barrier of entry, without an advertising budget you are taking a gamble no matter how good the gameplay is.
Even a whale can decide to just spend more money on a game they like more. It's not an endless market for companies to delve into.
What do you mean by whales everywhere?
A whale is someone that spends a tremendous amount of money on mobile games. These are the people most games pander to or otherwise design themselves around
Most people spend nothing or just a few bucks on mobile games. But the "whales" spend several thousand.
But not on all games. Only on games they're addicted to.
It's a finite resource that mobile games have to fight each other for.
Low barrier to entry if you're not counting visibility. Yeah you can publish to the stores, but nobody will see it unless you are ordained by the gods at Apple and Google, or you buy eyeballs (and have the capital to do so.)