I feel like these business fucks think they are coming up with genius ideas, then they don't account for the fact, that there is no competition in the ride-share market. But there is competition in the GODDAMN FAST FOOD market.
It gets so frustrating to try to explain to people that if porky can get you to pay a million dollars for a single apple, he would Competition is dead in the 21st century.
Even so, fast food joins are already expensive for the value they are offering. We are like 3 meals away from a riot. They will probably wait and see Wendy's quarterly earnings before following suit.
They're expensive because they know they'll get away with it. And they will. Americans are addicted to junk food and would rather pay more than stop eating crap.
A car ride at the right time to the right place is also just a lot more valuable than a burger at the right time/place. Need to get to work and can't wait for the bus? Have a plane to catch? It's late and there's no transit running? There's really one way to get you where you need to go, especially if you have multiple people or bags.
But fast food slop? Outside of rare situations, you can find comparable slop (even just at a gas station or 7/11) elsewhere, or you dig deep in the cupboard and have a can of soup or something.
competitors will pick this up real quick, and the great thing about this is the customer doesn't even know for sure until they're literally there & hungry. a solid 4$ increase on the thing you like? next time you won't come. but with this, who knows, next time your borger might be cheaper! better give it a shot!
best case scenario, only the weirdest of white people eat dinner at exactly settler-colonial dinner time, and eventually traffic ends up distributing evenly throughout the day, allowing less roads in cities?