Love to show up to order a food and see "$1.75" change to "$2.95" as my finger hovers over the "buy" button.
I think they need to take this to the next level and make every purchase order one of those penny-auctions, where you pay $.25 to bid on something that starts at $0.01 and has an army of bot-straw-purchasers bidding up the price every time you place an order.
The full thing for anyone who wanted to read it again
I was shooting heroin and reading “The Fountainhead” in the front seat of my privately owned police cruiser when a call came in. I put a quarter in the radio to activate it. It was the chief.
“Bad news, detective. We got a situation.”
“What? Is the mayor trying to ban trans fats again?”
“Worse. Somebody just stole four hundred and forty-seven million dollars’ worth of bitcoins.”
The heroin needle practically fell out of my arm. “What kind of monster would do something like that? Bitcoins are the ultimate currency: virtual, anonymous, stateless. They represent true economic freedom, not subject to arbitrary manipulation by any government. Do we have any leads?”
“Not yet. But mark my words: we’re going to figure out who did this and we’re going to take them down … provided someone pays us a fair market rate to do so.”
“Easy, chief,” I said. “Any rate the market offers is, by definition, fair.”
He laughed. “That’s why you’re the best I got, Lisowski. Now you get out there and find those bitcoins.”
“Don’t worry,” I said. “I’m on it.”
I put a quarter in the siren. Ten minutes later, I was on the scene. It was a normal office building, strangled on all sides by public sidewalks. I hopped over them and went inside.
“Home Depot™ Presents the Police!®” I said, flashing my badge and my gun and a small picture of Ron Paul. “Nobody move unless you want to!” They didn’t.
“Now, which one of you punks is going to pay me to investigate this crime?” No one spoke up.
“Come on,” I said. “Don’t you all understand that the protection of private property is the foundation of all personal liberty?”
It didn’t seem like they did.
“Seriously, guys. Without a strong economic motivator, I’m just going to stand here and not solve this case. Cash is fine, but I prefer being paid in gold bullion or autographed Penn Jillette posters.”
Nothing. These people were stonewalling me. It almost seemed like they didn’t care that a fortune in computer money invented to buy drugs was missing.
I figured I could wait them out. I lit several cigarettes indoors. A pregnant lady coughed, and I told her that secondhand smoke is a myth. Just then, a man in glasses made a break for it.
“Subway™ Eat Fresh and Freeze, Scumbag!®” I yelled.
Too late. He was already out the front door. I went after him.
“Stop right there!” I yelled as I ran. He was faster than me because I always try to avoid stepping on public sidewalks. Our country needs a private-sidewalk voucher system, but, thanks to the incestuous interplay between our corrupt federal government and the public-sidewalk lobby, it will never happen.
I was losing him. “Listen, I’ll pay you to stop!” I yelled. “What would you consider an appropriate price point for stopping? I’ll offer you a thirteenth of an ounce of gold and a gently worn ‘Bob Barr ‘08’ extra-large long-sleeved men’s T-shirt!”
He turned. In his hand was a revolver that the Constitution said he had every right to own. He fired at me and missed. I pulled my own gun, put a quarter in it, and fired back. The bullet lodged in a U.S.P.S. mailbox less than a foot from his head. I shot the mailbox again, on purpose.
“All right, all right!” the man yelled, throwing down his weapon. “I give up, cop! I confess: I took the bitcoins.”
“Why’d you do it?” I asked, as I slapped a pair of Oikos™ Greek Yogurt Presents Handcuffs® on the guy.
“Because I was afraid.”
“Afraid?”
“Afraid of an economic future free from the pernicious meddling of central bankers,” he said. “I’m a central banker.”
I wanted to coldcock the guy. Years ago, a central banker killed my partner. Instead, I shook my head.
“Let this be a message to all your central-banker friends out on the street,” I said. “No matter how many bitcoins you steal, you’ll never take away the dream of an open society based on the principles of personal and economic freedom.”
He nodded, because he knew I was right. Then he swiped his credit card to pay me for arresting him.
What’s so stupid about this is there are already well established ways for restaurants to do “surge pricing” that don’t piss anyone off. They’re called happy hour, early bird special, late night special, etc.
I feel like these business fucks think they are coming up with genius ideas, then they don't account for the fact, that there is no competition in the ride-share market. But there is competition in the GODDAMN FAST FOOD market.
Even so, fast food joins are already expensive for the value they are offering. We are like 3 meals away from a riot. They will probably wait and see Wendy's quarterly earnings before following suit.
A car ride at the right time to the right place is also just a lot more valuable than a burger at the right time/place. Need to get to work and can't wait for the bus? Have a plane to catch? It's late and there's no transit running? There's really one way to get you where you need to go, especially if you have multiple people or bags.
But fast food slop? Outside of rare situations, you can find comparable slop (even just at a gas station or 7/11) elsewhere, or you dig deep in the cupboard and have a can of soup or something.
competitors will pick this up real quick, and the great thing about this is the customer doesn't even know for sure until they're literally there & hungry. a solid 4$ increase on the thing you like? next time you won't come. but with this, who knows, next time your borger might be cheaper! better give it a shot!
best case scenario, only the weirdest of white people eat dinner at exactly settler-colonial dinner time, and eventually traffic ends up distributing evenly throughout the day, allowing less roads in cities?
This will absolutely tank their sales. Nobody buys anything except the "biggie bag" (which used to be the 4 for $4) anyway and if they start charging more for that at their busiest times that drive-thru line will clear right up. Everyone bitches about McDonald's but the fact remains they got their 2 sammiches for four bucks thing which is still acceptable.
People don't realize it, but stuff like this is unironically a battle in the Class War. If we can collectively say "no" to "surge pricing" and "micro transactions", it won't be profitable, and they'll have to move into another way of screwing us
The cool thing about surge pricing is it will follow the shift in whatever the new established busy time is. If people move it to 3:00, that will just be the new surge time. There might be a bit of hang time if you stay ahead of the curve
You have more faith in people than I do. I'm betting the vast majority of people who can afford it will just accept it and it will become the norm, which will fuck over the people who can't. That's how these things always are.
of course they'd figure out a method & excuse for this eventually. the only reason not to was the difficulty in organizing price elasticity at scale, but these days, and with computers to organize it automatically? they wouldnt want to give managers/franchisees this kind of latitude but a computer the C-suite have complete control over checks all the boxes
and during a period of constant inflation going on anyway no-one knows what their bill will be going into a restaurant so the adjustment period shouldn't be a shock.
pretty soon algorithm-derived elastic pricing won't even be blamed on the company, its the Alogorithm, its the other people trying to get lunch, there will be "hacks" and strategies for this to be 'cheaper' than it was before if you calibrate--only an idiot would pay full surge price for a baconator, fuck you for complaining
Looking forward to the day the pricing algorithm fucks up and increases prices by 2000% because it gets an error and thinks that 10000 people are about to all walk into the store at once.
only an idiot would pay full surge price for a baconator, fuck you for complaining
you'll also have people making youtube videos about paying surge prices for baconators because they want to have life experiences or make the most out of life.
Huh? So this is the second largest burger chain in the US? Weird that they don't really seem to have much of an international presence then, I would've expected them to be everywhere like McDonalds and KFC.