They are saying they would like you to buy the game either from them directly (I assume on their website or something) or via steam, or GoG or if all else fails for you then pirate it.
I assume they are stating in order of preference.
Presumably if you buy the game directly from them they get 100% of the cut.
TLDR from Factorio devs: piracy costs only pirates(electricity bill, internet bills), resellers costs game studios a lot(fees, chargebacks) and often are part of fraud and money launderung.
They sometimes buy keys using stolen credit cards. When the fraud is found out, the banks will request the money from the developer. They in turn often don't have a way to lock the fraudulent key, so it remains valid.
The costs for the initial bank transfer, plus the time invested in returning the money to the credit card holder are payed by the developer.
The key reseller has a 100% profit margin, the customer has a valid and cheap game key, and the developer actually lost time and money.