I've eaten a lot of Tony's chocolate, and one day I was strolling around Amsterdam on Street View and noticed a whole shop devoted to it. Wow! And I thought, huh, in Holland they call it ChocoLONELY, not ChocoLONEY.
Fast forward and there I was, scouring UK grocery sites and discovering the horrible truth: it had always been lonely. Why? WHY, TONY? What are you trying to say?