I used to work with an Apple fanboy that knew next to nothing about how computers actually work, but he knew that Apple was the best at everything. Any time someone brought up something about a device or service from any other company or with any other OS, his stock answer was always "switch to Apple". Any time someone pointed out that their device offered a feature or functionality they appreciated that Apple did not offer in a convenient way, his stock answer was always "You don't need that." Sometimes he'd add "why would you want to do that? Do X instead".
Fast forward to today, I ended up killing him and am writing this from jail.
They make great hardware, and they make great software...but their answer to an XY problem is always W. You do things their way, or you don't do them.
And what they are really best at is marketing and simplicity. They market their simplicity. That attracts a lot of people who don't care to know any way of doing things other than the Apple way. Even if another way is objectively better in any or every way.