A new report from The Information indicates Apple is planning a major upgrade to the iPhone in 2025 with a new ultra-thin, high-end model.
This new iPhone model is said to be “significantly thinner” than current iPhone models, and may align with a discontinuation of the iPhone Plus line. Though according to The Information, it is expected to be more expensive than the Pro Max model.
Apple is taking advantage of our monkey brains. We see someone else using a phone that’s sleeker, thinner, lighter, brighter, has a “cooler” color/design, has more cameras, etc etc and start to think we’re missing out despite having almost the same thing. They’ve made phone upgrades and payment plans so accessible that people don’t see it as unaffordable.