Capitalism indoctrination in progress.
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perfectly maps to startups selling working at a startup as "we're a family", "you're a googler", etc. give them a ping pong table and free beer on fridays and you can pay considerably less.
If they're anything like my relatives, I absolutely DON'T want to be treated like family...
Thought you were going to launch into a family tragedy involving ping pong and beer. Carry on.