An iPhone or an Android smartphone collects several megabytes of your personal data every day to Google Servers, even when it is inactive.
Murena smartphones have been designed to offer a different approach to users who care about privacy and data-hungry handsets.
Those smartphones are running the open-source “/e/OS” operating system, which is fully “deGoogled”: by default it doesn’t send any data to Google and it’s been designed to offer a great and natural user experience.
/e/OS is paired with carefully selected applications. They form a privacy-enabled internal system for your Murena smartphone. And it’s not just claims: open-source means auditable privacy.
To be fair most people saying "[android/OEM skin] looks like iOS" also don't know how iOS looks, they just think that having squircles and blur is being an iOS clone
You can install your own launcher - I prefer the KISS launcher, which is great at getting out of your way and just do exactly what you want it to do as efficiently as possible.
I personally use it with Neo Launcher, which is FOSS, set it up to show round icons for this very reason you're pointing out. Once done, the experience is great!