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Well it makes sense if you think of it as a guide of "places worth driving to "
And that's the idea actually. The Guide Michelin was really kind of a guide "what to do with a car" (in 1900 that was a question: now I got this modern thingie, but what can I do with it?). One possibility is to go to a restaurant, of which there are three categories (1 to 3 stars): worth a stop, worth a detour, worth a journey.
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