As I understand the story, Michelin made tires for cars… and people drive in cars. Maybe if people had a handy guide that told them all the best places to eat, they’d start driving to those places… thus the Michelin Guide was born!
Similarly, the Guinness of the beer and the Guinness of the book of records are the same Guinness. Michelin started as a tire company when there were only approximately 4000 cars in all of France, their home country, and started the restaurant guide as a way of increasing demand for travel, and therefore cars, and therefore tires for cars. Guinness the brewery started the list of records as something to keep on hand to settle arguments in pubs
"Hey, you what will help sell more tires? Rating restaurants!" -some marketing person at Michelin
And the weird thing is it worked.
See also the Guinness Book of World Records, which is just a beer company doing some marketing to settle bar bets.
Mmmm, tires
No shit. Learning things is a hell of a thing.
Read this with Kanye West's voice
I like some of Michelin's tires, What the Fuck does they know about food?
The award show is funny, because any chef that wins gets to shake hands with the Michelin man.
Wait until you hear where the Guinness Book of Records came from.
The whole thing is dumb. It's a tire company. But not just that, it's a French tire company. Name your top 3 favorite French dishes. Now name your top three favorite French restaurant. If you're like me, you can't even name one of either and after thinking about it, I can't even remember even seeing a single french restaurant in my life outside of like a wine place or French bakery or something. Despite having possibly one of the least popular cuisines in all of the earth they are the ones choosing where we should all eat.
On top of that the system is super dumb. You can only have a Michelin star if your restaurant is in a place that allows them. Most states in the US are not allowed to have a Michelin star. You could be the best restaurant in all of the world but if your not in Chicago, New York City, LA, Vegas, or San Francisco too bad (and I think Miami now? Texas is about to get some too but only in Houston, Dallas and Austin cause... reasons).
In addition, they only allow a certain number of Michelin stars per location. So if you start an absolute kickass restaurant in a place that happens to allow Michelin stars but already has a few restaurants that have stars, well too bad, there aren't any stars left. Tough shit.
But as dumb as it is... God damn is it phenomenal marketing so I guess... Good job?
