The Instant Pot Failed Because It Was a Good Product
The Instant Pot Failed Because It Was a Good Product
A one-hit wonder is never enough.
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My instant pot is amazing. Everyone i know has one. How did they fail??
I have a theory that shitty products fundamentaly out-compete good products today because its way cheaper to market your product as good than to actually develop it well. I call it the craptocracy
I want to see craptocracy trend so hard that it makes it into spellcheckers.
When everyone already has one, no one needs to buy it anymore
The George Foreman machine is still my "peak design". And yet nobody owns one after everyone burned out on it from oversaturation.
Someone needs to create a business that bails out/buys excellent quality products and produces them in a small enough scale that only new owners will need.
Consider it an excellent achievement for a product to make it here. Only the best buy it for life products.
Someone needs to destroy private equity.
FTFA:
A few years and one pandemic later, the company filed for bankruptcy on Monday,
It's also in a bunch of comments already
Because it is made redundant by literally everything else that is already in your kitchen. You can't name one thing this appliance does that a pressure cooker, stove/oven and crock pot don't already do.
It also doesn't replace any of those other devices so unless you're a college dorm resident it's just another massive thing on your counter for basically no value or reason
Just because you didn't see value in the product doesn't mean others don't. It saved space for me because I don't need a slow cooker, rice cooker, pressure cooker, yogurt maker etc. They're all gone and replaced with a one stop shop of "if it's wet it goes in the IP".
It simplified processes and made them amazingly repeatable too. Stocks are a breeze: set, forget, comeback when it beeps. I don't nurse temperatures, times and don't stress things boiling over, boiling dry, getting too hot or not hot enough.
Sterilisation for brewing: come back when it beeps. Yogurt making: come back when it beeps. Dough fermenting: come back when it beeps. Soup: come back when it beeps. My fiancée wouldnt touch pressure cooking because she's anxious it will explode, now she comes back when it beeps.
It doesn't do anything as well as any dedicated device true enough, but it's good enough to not buy those things and just use the IP. I'd have to eat a lot of rice to get a rice cooker as well as an IP.