"Won't someone think of the corporations! The evil third party apps (that we admitted were less than 10% of our userbase) are (somehow) bankrupting us! They're using so much API (even though our website uses at least 5x the API calls)
[Translation: There's 10% of the people we could shove ads in front of who are getting around it and I want to sell this sucker so I can buy another vacation property]