Unity May Never Win Back the Developers It Lost in Its Fee Debacle
Unity May Never Win Back the Developers It Lost in Its Fee Debacle
Even though the company behind the wildly popular game engine walked back its controversial new fee policy, the damage is done.
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Honestly, I don't blame them for not wanting to put up with Unity's unreliance. It took Unity 10 days after announcing this awful change to backtrack to a normal revenue cut. That 10 days was filled with justified outrage from a ton of developers to the point of Re-Logic donating $100k to Godot and FNA in protest.
Those ten days were them seeing if it would 'blow over'. Can't trust them an inch now
When will they learn? You could possibly pull that crap Business to consumer... BUT B2B? Hell no!
That's what confused me the most. When your customers are consumers, screwing them over might be no big deal. But when your customers are businesses, how were you planning to get away with something like this where anything involving fees in the 6 to 9 figures is game changing. That's, "Cheaper to move my business elsewhere" levels of money.
Yup. They were hoping it would fall out of the news cycle and people would forget about it. Once it stretched past a week, they started to panic because people weren’t dropping it, and had to plan an announcement to save face.
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Sure, but if they'd implemented the revised changes they wouldn't have lost so many users. And despite their messaging, they did already speak to some devs who'd already told them this would be a disaster, but they tried it anyway, and in a retroactive way that completely disregarded prior promises regarding changing EULA agreements, so there's no faith in this not still changing.
They fucked it up. Plain and simple.
Nah this went really bad for them. Even if they do make more, it will almost certainly be short term. Godot got so much free advertising. It firmly sat itself next to unreal as far as who should be choosing it, but it is definitely the inferior engine if you are making AAA. It's going to get cut from the high by unreal and the low from Godot, defold, and even gamemaker.
I don't get this weird apologist attitude. Let us not forget Unity just spent over $4 billion less than a year ago buying the malware ad service ironsource. They are not profitable because they make bad business decisions. This was one more. And in all likelihood we will see the sale of unity before too long. And it will probably be less than the $20 billion offer they had prior to the ironsource purchase.
They are not profitable because they make bad business decisions.
Exactly this. Just like how reddit very quickly made enough in reddit gold sales to cover their server costs for decades, the only reason it's operating at a loss is because they're running it that way.
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Can you cite an example where this has actually worked/led to a stable business model?
Amazon undercut like crazy and is utterly massive today. They're basically the online shopping company.
Amazon is a goods-based business though, they ship massive amounts of inventory.
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