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Twitter Turning Into X Is Set to Kill Billions in Brand Value

www.bnnbloomberg.ca Twitter Turning Into X Is Set to Kill Billions in Brand Value - BNN Bloomberg

It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It’s rarer still for the owner of such a brand to announce plans to intentionally destroy it.

Twitter Turning Into X Is Set to Kill Billions in Brand Value -  BNN Bloomberg

An estimated $4 to $20 billion in value, what is he thinking?

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