Scientists just found a way to break through climate apathy: Boiling down data into a binary — a stark this or that — can help break through apathy about climate change.
Scientists just found a way to break through climate apathy
Scientists just found a way to break through climate apathy
The reason I think this is mildly interesting is that the article's main revelation is to just make the data a "this or that" presentation. They aren't changing the information, they're merely changing the presentation of how the data is displayed to get people to see what the scientists are seeing. It's literally a "Keep It Simple, Stupid" approach.
scientists discover propaganda
this really shouldn't be considered a new thing, people have been weaponizing presentation for centuries
Angela Collier has some great thoughts about the shortcomings of scientific communication with the public in general -- I think this is the video. Can't recommend her enough, wonderful breakdowns of very complex topics in a way that doesn't make me feel dumb.
Discovered her recently, I think through a video that was a more nuanced take on Feynman that showed up on my feed, and been loving her videos ever since. Highly recommend her takes on science.