then don't do something for the benefit of humanity if you can't handle not having infinite line-go-up. Numbers aren't easily found but it looks like they generated north of a billion in profit, not revenue, profit.
If a billion, after all bills are paid, is not enough. Give it to someone to whom a billion is enough.
companies enshittify themselves not to make money but to make more money than they did 3 months ago, repeat indefinitely.
If you didn't have to meet that metric, and were happy with generating a billion dollars a year and didn't have to make it 1.3B by next year, and 1.6B by the following, then you wouldn't have to shittify your product to do so.
So when people are like "oh but poor YouTube won't make any money if they make their product user friendly" don't mean they will make no money, it's that they will fall short of making 30% more money than last year and "only" make 10% more than last year.
(all numbers made up for illustrative purposes only)