Skip Navigation

Twitter's new CEO told staffers they need to use 'hand-to-hand combat' to convince advertisers to come back, report says

www.businessinsider.com Twitter's new CEO told staffers they need to use 'hand-to-hand combat' to convince advertisers to come back, report says

Twitter CEO Linda Yaccarino made the remarks in a meeting earlier this month, per the FT. It follows reports that ad sales are down 59%.

  • Linda Yaccarino said staff must deploy "hand-to-hand combat' to win back advertisers, per the FT.
  • The Twitter CEO's remarks follow the NYT's report that Twitter ad sales have fallen 59% in a year.
  • Some brands have been ensuring their ads don't appear next to Elon Musk's tweets, per the NYT.
22

You're viewing a single thread.

22 comments
  • Fisticuffs? Blade weapons? ….oh. Face to face meetings. (Insert scene from Office Space where that nerdy-looking guy is driving in rush hour traffic playing “Damn It Feels Good To Be A Gangster” like it’s his anthem)

You've viewed 22 comments.