Twitter's new CEO told staffers they need to use 'hand-to-hand combat' to convince advertisers to come back, report says
Twitter's new CEO told staffers they need to use 'hand-to-hand combat' to convince advertisers to come back, report says
Twitter CEO Linda Yaccarino made the remarks in a meeting earlier this month, per the FT. It follows reports that ad sales are down 59%.
- Linda Yaccarino said staff must deploy "hand-to-hand combat' to win back advertisers, per the FT.
- The Twitter CEO's remarks follow the NYT's report that Twitter ad sales have fallen 59% in a year.
- Some brands have been ensuring their ads don't appear next to Elon Musk's tweets, per the NYT.
buy ads on a platform that forces a login to just view tweets? That's some sudden change most people aren't prepared for. in my opinion many will stop going; how are they going to make this profitable?
Do twitter bots have to pay subscription also?
Their using a women to be their fall guy. Kinda like what reddit did. Watch her leave after a few months. I think elon should have kept his mouth shut and not buy every company just cause. He should've stick with space ex and tesla and be a genius CEO, or what they were calling him. The guy is stupid.
The only reason that he seemed like a "Genius CEO" with SpaceX and Tesla was because those companies had layers of management dedicated to protecting the company from Musk.
If Musk marched into Tesla and decided that all Tesla cars should have eyeball shaped headlights, managers would tell him what a genius idea that was and that they'd get right on it. Then, they'd distract him with something else while the idea went in the trash can.
Twitter has no such management layer so every Elon Epiphany becomes Twitter policy no matter how bad or destructive it is. SpaceX and Tesla were successes despite Musk and Musk gained his "genius" reputation because those companies were able to filter out his idiocy.
Dad, don't get me wrong. I don't think he's a genius. But yeah, with regard to the level of management in which he was buried in those companies - yeah, they greatly protected themselves from him.
I just find it such a waste that he could ruin the greater reach of people that twitter has and they are using a woman for it!
On top of being a stupid blabbering flog, he went on and become himself!
Apparently "hand-to-hand combat" means to meet in person. The corporate lingo is killing me.
Definitely thought she meant for the sales team to accost and hold advertisers at gun point. Funny thing for sure.
“GET OVER HERE and buy ads on Twitter!”
Won't be long before this escalates into a full blown military conflict.
Fisticuffs? Blade weapons? ….oh. Face to face meetings. (Insert scene from Office Space where that nerdy-looking guy is driving in rush hour traffic playing “Damn It Feels Good To Be A Gangster” like it’s his anthem)
Nerdy-looking guy. You mean Michael B...Bolton!?
Why should I change my name? He's the one who sucks.
Staff can’t promise shit when Twitter is under the influence of Muskrat. Which is why they left to begin with.
GG
When you have to make guarantees that their ads won’t appear with Elon’s tweets you know you’re kinda screwed.
Sales have fallen 59% in a year..... Musk took over 9 months ago.... weird coincidence.
Could we (Twitter) be so out of touch? No, surely it is the advertisers who are wrong.
Yet another example of a mega corp acting like their poor decisions aren't the root of the problem.
"Hand-to-hand combat" apparently referred to persuading advertisers in person rather than from behind a desk, a person with knowledge of the matter told the newspaper.
How is a company encouraging face to face sales during dire times considered news. Why are we discussing clickbait?
The part I thought was interesting was the stat on advertising being down 59% I hadnt seen that stat before. less so the hand to hand combat.