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IKEA makes loans for purchasing their uncomfortable furniture? Their sofas should be reviewed for human rights violations. They're not aspirational.
Remember, these are the people who consider Adidas tracksuits the epitome of fashion and a status symbol.
Remember back in the '90s when everyone used to wear windbreakers? The Russians are just 35 years behind the times, they'll get here by about 2055
IKEA furniture are not bad at all. 40 years ago or was a standing joke, but the quality has quintupled since then.
You can of course buy the cheapest of cheap in IKEA and it will be less comfortable than the more expensive ones, but couches from IKEA are good.
Hell, most other furniture brands delivers their furniture flat packed as well. It's just easier to build IKEA since they have gotten the instructions down to a t.
When I saw the story about furniture doctor here the other day it just seemed so dumb. Buy flat packed furniture sand assemble it on your living room. Or get the furniture doctor to assemble it, then you don't have to cut it open with power tools....
In short - IKEA and Wasa ftw!!
Yeh, they have managed to keep the range and attraction that you have both a new student trying to buy the cheapest possible set of furniture for their student flat and some rich retirees fitting out their holiday home buying in the same place.
I got a POÄNG chair, love it. But there are cussions for it that are more expensive than the entire chair I bought!
It's amazing, and probably great for the upsell as there is always something slightly nicer.
Sorry for making fun about your typo, but the thought of a cussion - a cushion that cusses like a sailor every time you sit on it - is too funny.
🤣