A supermarket trip may soon look different, thanks to electronic shelf labels
A supermarket trip may soon look different, thanks to electronic shelf labels
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This month, Walmart became the latest retailer to announce it’s replacing the price stickers in its aisles with electronic shelf labels. The new labels allow employees to change prices as often as every ten seconds.
“If it’s hot outside, we can raise the price of water and ice cream. If there's something that’s close to the expiration date, we can lower the price — that’s the good news,” said Phil Lempert, a grocery industry analyst.
Jesus, I can’t imagine just coming out and saying this like it’s not fucking deranged to charge people more for WATER during a heat wave.
Also, the first time the price of something rises in the 5 minutes it takes for me to get my shopping done and get to the checkout, I’m taking a shit on the floor.
We're gonna need some new regulations that require all price labels to have a date/time of last change so we know when they changed the prices.
There is a rule for gas stations that prices can only be changed once a day. Sounds like that would be a good start.
100% this. It would also prevent them from changing prices based on predictive analytics of the individual customer standing in front of the label — they will do this sooner or later, I guarantee it.
I'd love an NFC tag embedded in them that I could scan and see X weeks/months of history! But that level of transparency would only ever happen with regulation, and in my country (Canada) the grocer oligarchs own the politicians these days...
The first time the price of a good changes between the time I put it in my cart/basket and checkout, I will be starting a class-action lawsuit against corporate fraud.
Jesus, I can’t imagine just coming out and saying this like it’s not fucking deranged to charge people more for WATER during a heat wave.
and if there is a fire, we can raise prices of fire extinguishers, how cool is that?
I can't wait for allergy season where they make the cost of my off the shelf medication absolutely unaffordable due to high demand!
I won’t say never, but my company has these and the tags aren’t able to be centrally updated meaning it would require manual intervention to reprice those items at all locations (and incorrect pricing is grounds for shutdown in some states) furthermore our software only does a pricebook load once a day so I can’t see that in our near future. I’m inclined to believe Walmart execs may be regurgitating a sales pitch more than what they’re capable of doing. That being said never say never and out techno dystopian future will be upon us soon.
In my country we've had these electronic labels for many years, using them was part of my first real job a decade ago. And here they definitely can be updated centrally, and in near real time.
I am sure, I’m just speaking about the ones my company uses. I don’t know much about them other than they aren’t able to be updated centrally. I worded the update part poorly, since the tag can update instantly but our registers don’t update pricing save for once a day.
Just leave my gallons of ice cream sitting there.
They'll probably require you to shop with your phone and scan shit as you go.
Yea, no, kiss my ass.
You don't have the option to scan stuff as you go?
That'd be why they're only just implemented old tech like electronic price tags
Also, the first time the price of something rises in the 5 minutes it takes for me to get my shopping done and get to the checkout, I’m taking a shit on the floor.
I'm with you I'm saving my dump truck load for the conveyor belt at the register.
It helps that it's an "industry analyst" and not someone from Walmart.
I can tell you, working in retail, there's no way they'd jack up prices during a heatwave for water. They still gotta compete with other stores, and charging more would cause shoppers to go to where it's cheaper.
Now if there's shortages all over town and even the followers can't keep up, I can see them fucking with prices. But they could do that right now if they wanted to. It's not hard to adjust prices.
The real advantage of electronic labels is not having a crew to replace stacks and stacks of labels all over the store. The cost of labor and cost of the actual label sheets and printer maintenance to keep all that up to date, I'm guessing, is getting to the point where it's cheaper to use electronics.
You say that like people would stop at multiple locations just to compare prices before buying water. Most people will just go wherever is most convenient, such as their usual supermarket. They're not going to spend the time and money driving around to each supermarket in town.
Also, I'm pretty sure that jacking up prices for water string a heat wave is basically the definition of price gouging.
We've been seeing these electronic tags on sale items at Walmart for the past few years. It's been a few months since the last time we were in the store, but last weekend we noticed ALL items now had small two-color OLED price tags on them. I don't know if that means we're just lucky enough to be one of the first to get the new tech, or that the chain had already started rolling them out well before the article, but they're definitely out there. I'd actually love to get ahold of some just to play with them, although seeing the prices of OLEDs on ebay makes me wonder how any store is saving money by using them.
The standard elabels cost around $5 in quantity plus some for the hub that updates them, but you get it back eventually as nobody has to print and swap price labels any more.
Nice, thanks for the link. I might have to grab a couple to see what else I can do with them.
Aren’t those ePaper? Here in switzerland, they use ePaper displays (like the display of kindle devices)
Sorry, yes! I've got my head in another non-electronics project right now and was thinking of the wrong thing.