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It's just like ten years ago when everything was about "the cloud". I can't wait for the industry to move on to another gimmick to force down the consumer's throat.
Block chain, anyone?
Satoshi is just some dude at NVIDIA
The cloud at least made a bit of sense. Offload the requirements of hosting an app or colocating a server to other folks, and you just use it. It's somebody else's computer, and it's their problem if something goes wrong.
The problem is that the MBAs making the decision didn't understand what was going on in the first place, so "the cloud" because a catch-all buzzword for anything they didn't want to think too hard about.
I mean... having a chokehold on cloud computing is still very much a source of the dominance US and Chinese companies have to shape world markets these days...