Don’t look up: Google’s meteor of incompetence will kill thousands of apps in four months
Don’t look up: Google’s meteor of incompetence will kill thousands of apps in four months
Google has an estimated 90% market share of the mobile ads market, and advertisements are Google’s main business, accounting for 80% of their revenue. Yet, their new policies for developers using their ad network will result in as much as a 40% drop in ad revenue.
Alternative title: Users will be able to hide ads in an app with just two clicks
(I am an Android application developer and I really like this)
First of all, this is good. Secondly, clearly the tech bro writing this clearly seems to have mixed up governing bodies. The reason why the EU is taking on the tech bullshit is because the people making the moves actually are young enough to understand the problems while old enough to care.
That said, there have certainly been implementation issues such as ignoring illegal cookie banners to this day without bringing down the hammer. The site with the story served up a rare compliant one, but most consent forms do not live up to the rules and it has gone on for too long. Still, they are moving in the right direction most of the time.
Them complaining about their ad revenue dropping is cringy as fuck. Maybe if they didn't make their ads so egregious that users went looking through settings to turn them off, it wouldn't drop so much.
Are the regulations really disallowing ads on opt out, or just ads that track users?