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I'm often reminded of a bit on Top Gear years ago, when they were talking about "turbo" as a marketing tool in the 80s, when you could buy "turbo" sunglasses or "turbo" watches or "turbo" after-shave.
These days it's Pro. The word lost all meaning entirely. In the vast majority of products that are sold with this tag, it's just a slightly better version of an enshittified product
or "plus". still waiting for Wallmart Plus and Starbucks plus
You missed the memo!
Walmart plus
hahahaha
painPlus, Ultra, Max... All superlatives have completely lost their meaning.
It's a cycle... we go between those superlatives, then back to "One" or straight up just the name of the product again as if its' a relaunch or something (but really just confuses people on the internet trying to find out information about your product). Then repeat.
Games and movies do the latter a lot. Not inherently bad I guess (e.g. God of War), though a bit annoying at times.
Growing up in the 90s, everything then was "Ultra" and "Mega" etc. before we collectively got "too cool" for that type of hype marketing in the 00s.
Movies like to just put "The" before the title to signify the definiteness of that particular reboot.
Too bad those often also end up getting sequels...
"All" superlatives? ;-)
Or the 00s-10s when everything had to be "HD".
They even had dish soap HD. For when you want to clean your dishes in 1080p.
2000 or 3000 as product numbers was also a thing.
HD and 3D.
marketing is so stupid. and humans are worse because apparently it works.
Lever 2000 comes to mind.
and later the turbo button on your pc that actually made the CPU clock slower
turbon't
Yea, if you ever had old DOS games, this button was a godsend.
Even now you can buy a Porsche Taycan Turbo, an electric car, so there's no turbo in it.
About a hundred years ago you could buy a "radio flyer". It's a red wagon. People don't change.
I never made that connection, somehow.
We need turbo smart AI things.
Turbo smart AI potatoes. Turbo smart AI cigarettes. Turbo smart AI lamps. etc.
MOAR! Turbo smart AI thing pro max xl featuring Dante from Devil May Cry
I remember when PCs had turbo buttons and I don't know of anyone who didn't run their PC with the turbo on.