I hope they fucking eat Toyota's lunch. I have no love at all for the cheap EVs being pumped out of China (due to massive subsidies by the state), but fuck Toyota for pushing so hard against EVs for so long.
This is bigger than Toyota. Hydrogen is a strategic initiative from the Japanese government, they are sick of having to import all their fossil fuels and are betting hard on the technology. Not just for cars but in general. Toyota is receiving big government subsidy checks to push that stuff.
Making a single EV (the BZ4X that was half-assed) doesn't count as embracing EVs. And Prius doesn't come in an EV, only a plug-in hybrid or normal hybrid.
Toyota has been putting out a ton of anti-EV and pro-hydrogen press releases and funding political campaigns to hamstring EV adoption. They have come out very vocally that they don't think EVs are the future.
So yes, when the most well-known "green" car company before Tesla doesn't make an EV Prius, which would sell on the name alone, I call that pushing back.