Chipotle customers were right — some restaurants were skimping, CEO says
Chipotle customers were right — some restaurants were skimping, CEO says
Chipotle CEO Brian Niccol said the company is addressing portion sizes after finding 10% of its locations were skimping.
If you've felt your burrito was smaller than it should be, smaller than in the commercials, the CEO agrees.
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I wonder how bad their financials are if the CEO is publicly speaking out about this problem.
Chipotle used to be my favorite restaurant, but the last time I ate there was probably 2019. It just stopped being worth the effort of trying to get a full bowl.
Coincidentally, 2019 is when they got a new CEO, laid off almost all the corporate personnel and moved from Denver to Newport Beach. Weird that decapitating the company would have an effect on it...
It shouldn’t really require effort. If I wanted to expend effort, I would cook this shit at home. Which is what I actually do do, because fuck fast food price gouging.
I remember that chipotle was the restaurant for college campuses. Early 2000s and into the 2010s. But then....it became shit.
Other companies came in and they were better and cheaper.
Now I only go to Chipotle when I'm on the road and literally can't find a better place. Hell, I'll go to McDonald's before I go to Chipotle.
They fell so hard.
There's a local cart that does burrito bowls and half the positive reviews say something like "its like chipotle used to be"
Pretty sure they got acquired by McDonald’s around that time. So, no surprise there really.
I stopped going there after they required ordering via their app. Not sure if that was a policy everywhere or just around here. I use apps to order at a lot of places, but I'd tried using the Chipotle app previously and found both smaller portions and that their error rate was higher than I was willing to deal with. If I can't walk in and watch my order being made so I can make sure it's correct, sorry, I'll go somewhere else.
Was that during COVID? I regularly eat Chipotle around the US and I've never encountered this requirement, I always order at the counter so it is fresh.
Yeah, that's when the requirement started. I'd tried the app before that and that was when I decided I wouldn't use it. They kept the policy around long enough for me to completely give up on them. Not actually sure if it's still a thing around here. Not super urgent for me to find out. I go to Pancheros now for a quick service burrito analogue.
I want to know what they did with the rice? Like it’s mushy and or has the wrong flavor. I think it used to have some lime juice in it, but now the rice being bad just overpowered the whole thing.