TIL LEGO buys back bricks with giftcards
TIL LEGO buys back bricks with giftcards
Got a LEGO® stash gathering dust? For a limited time, our LEGO Brick Take Back program turns your spare bricks into rewards. Trade in your pre-loved bricks and score a LEGO e-Gift Card in the process!
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You should also know that they are absolute assholes and use worse anti competitive strategies than basically any other commonly known company.
This itself is an anti-competitive strategy so I think they know that
Hmm.. Idk if that is, they are surprisingly cheap and recycling bricks is something I'd expect them to do, also its PR.
The giftcard thing just keeps you in their ecosystem
Yes but it's also a cheap way to get bricks without producing them and it "reduces waste" for PR