I avoid the Olympics or "broadcast competition" in general. It reminds me of how I was the one picked last in gym class, while being forced into a "team" that I didn't want anything to do with, and team "mates" bullying and menacing me for not trying hard enough. I saw that it was very good for developing team spirit, if you're part of it.
But even as a spectator, I don't see the interest in watching other people compete. I cycle a bit, about 600/700 km a month, and social media and people around me think that I care about competitions like Tour de France and Giro that, but I have no interest in watching which cyclist is going to be "the best" at competing, sponsored by oil corporations.
Competitive sports on TV/streams are like religion. It's all a question of show, money, and people wanting to fit in by "picking a team/favorite".
The art caught my eye but I can't say I care about the subject.