FIU Athletics, Pitbull Announce Unprecedented Partnership And Naming Of Football Stadium
FIU Athletics, Pitbull Announce Unprecedented Partnership And Naming Of Football Stadium
MIAMI – On Tuesday, Florida International University (FIU) Athletics announced a groundbreaking partnership with international superstar and entrepreneur Armando Christian Pérez, better known as Pitbull.
From the article:
The 10-year agreement will see FIU Stadium rebranded as Pitbull Stadium, making it the world's first-ever athletics venue with an artist possessing the naming rights.
Didn't see it in the press release but my understanding is that Pitbull basically will get to use the stadium as his own concern venue as much as he likes.
Mr Worldwide and F(International)U. This is what NIL has brought us to
Missing the obvious: how much did Pitbull pay?
Edit: $6.2 million. Which for ten years...? Idk, that seems reasonable for someone with too much money.