Readers prefer to click on a clear, simple headline − like this one

Nice try I'm not clicking on your headline, bitch

They give the example of "job" vs "occupation" but then talk about the headlines "Meghan and Harry are talking to Oprah. Here’s why they shouldn’t say too much” vs. “Are Meghan and Harry spilling royal tea to Oprah? Don’t bet on it.”

This doesn't seem to fit the simple words narrative they just set up. To me, this is standard language vs. slang. The first one sounds like it may be objective and fact-based, and the second sounds like it was written by a gabby middle schooler.

I would likely not be interested in the content either way, but I would be far more likely to click on the drivel-free headline.

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